As time separated who had talent from those that capitalized on a moment in time where skill seemed to matter less than meeting a simple criteria, the applicable traits of what was thought to be ‘mumble rap’ were taken and rehosted into more artistically fleshed-out music by those with the ability to do so.”Ĭheck out the video below and stay tuned for more from HipHopMadness. And by the same token, pledging your undying hatred for it as a ‘sub-genre’ now feels utterly redundant and embarrassing in its own right. Desi hip hop is a term given by Bohemia for music and culture which combines the influences of hip hop and the Indian subcontinent the term desi referring to the South Asian diaspora The term has also come to be used as an alternative for rap music and even pop music which involves rappers of South Asian origins. Once viewed as one sub-category of the artform by those who reviled it rather than a collection of artists all striving towards individual goals, today ‘mumble rap’ is no longer a term that harbors any shred of validity to it. Indian hip hop is a genre of popular music developed in India. “Often grouped together as a cultural ill, the concept of ‘mumble rap’ dominated the hip-hop narrative for years at a time. It says a lot that Lil B and Clams Casino began a prolific string of collaborations in 2009 but didn’t actually make music together in person until Based God featured on 2016’s 32 Levels album.HotNewHipHop, of our favourite hip-hop YouTube channels, recently dropped a new video taking a look at the rise and fall of the mumble rap era. The emergence of cloud rap coincided with the growth of file transfer platforms like Dropbox (launched in 2008) and WeTransfer (2009) as well as music-based social platform SoundCloud (2007). is a sub-genre of Hip-Hop that blends both rap and meme culture together. The diverse geographical backgrounds of its key protagonists hint at the fact that cloud rap was one of the first true internet-era genres, far less concerned with local scenes than hip-hop which came before. In a way, mumble rap reflects the changing nature of music. It is a different side of the genre that champions the production of the track as well as the persona of the artist, as opposed to the former focus on lyrics only. In the case of Swedish teen prodigy Yung Lean, an openness about teenage angst opened up a uniquely emotional new take on rap.Ĭloud rap was one of the first true internet-era genres To be called a mumble rap artist is to be insulted by the rap community, though artists have started to embrace the title. Lyrically, the themes of cloud rap tend to skew significantly less gangsta than trap and drill, with any drug references more likely to be about getting high than selling. He went on to produce for cloud and cloud-adjacent artists including A$AP Rocky, Mac Miller ( Youforia, 2013), Schoolboy Q ( Gravy, 2014) and Lil Peep ( 4 Gold Chains, 2017). The first production superstar of the scene was New Jersey’s Clams Casino, who linked up with Lil B over Myspace in 2009. His heavily tattooed look, surreal lyrics, quirky fashion sense and slang (‘swag’, ‘based’) helped define the slightly tongue-in-cheek style of cloud rap. Chambliss reportedly had misremembered another blog post in which it was reported that Squadda’s fellow Bay Area rapper Lil B had shown Cocaine Blunts blogger Noz a CGI image of a castle floating in clouds, proclaiming: “That’s the kind of music I want to make.” Nevertheless, Chambliss inadvertently coined the phrase.Ĭloud rap could be seen as the weirdo cousin of the more hardcore trap sound from Atlantaīest known for 2006’s minor crossover hit Vans as part of skate rap group The Pack (“Got my Vans on, but they look like sneakers…”), Lil B was a walking meme almost from the word go. The story goes that in a 2010 interview with Oakland rap duo Main Attrakionz, blogger Walker Chambliss referred to rapper Squadda B as “the king of cloud rap”. There is an element of that (more on which later), but the answer is somehow much more in keeping with the often weird and wonderful sound of cloud rap. You’d be forgiven for assuming that the name cloud rap had something to do with cloud storage or SoundCloud.
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